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How Facebook Makes Paid Search Stronger
Before people are ready to begin searching online to buy something, they discover the products and services they’ll end up buying through many different channels. Those channels include Facebook, where...
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The Value of Storytelling on Facebook for Marketers
Everyone loves a good story. That’s especially true when it comes to advertising. According to a new study, campaigns that tell a brand story before asking people to buy something are significantly...
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Marketing to the Connected Consumer: Coordinating Email and Facebook Ads
No one’s shopping experience is the same. Each of us has a distinct journey that points us either in-store or online, on our phones, tablets, or computers, through search and social, and ultimately...
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